NCC signs MoUs to boost cultural exchanges, diplomacy

The National Commission on Culture (NCC) has signed two Memoranda of Understanding (MoUs) aimed at promoting cultural exchanges, diplomacy, and economic opportunities.

The agreements were signed with the Hungary Friendship Association and AI Media (Ingenious Africa Media).

Mr. Wakefield Ackuaku, Acting Executive Director of the NCC, stated that the initiative was a response to the increasing interconnectedness of the world and the necessity of sustaining ties with Ghanaians living abroad. He noted that the partnership is designed to promote Ghanaian culture among diaspora communities and provide opportunities for people in Hungary to reconnect with their roots.

“We are looking forward to person-to-person exchanges to ensure that the relevance of this MoU is felt beyond the shores of Ghana and in Hungary, as we plan for the future,” he said. Mr. Ackuaku added that the agreement outlines the roles of each party, as well as benchmarks for measuring success and ensuring accountability in programme implementation.

Mr. Kwabena Ackuaku, a member of the Hungary Friendship Association, remarked that the collaboration aligns with calls for stronger partnerships between Ghana and the diaspora to create value. He noted that the MoU will promote Ghanaian culture, including food, Kente, music, and related businesses.

In the second MoU, the NCC partnered with AI Media to promote cultural diplomacy through creative productions, including film and documentary projects.

Mr. Ackuaku highlighted that both parties have agreed on actionable programmes, including support for a film project titled “No Borders,” which explores themes of migration, identity, and belonging in West Africa. “The film is a no-brainer and a significant project that challenges us to rethink issues of migration and identity, and the paradigm shift required in addressing them,” he said.

Mr. Kwame Boadi, Managing Director of AI Media, explained that the company would use documentary filmmaking as a diplomatic tool to highlight shared values among West African countries and foster stronger relations. He noted that the project would promote trade, cultural understanding, and regional integration, and that a 12-month action plan has been developed to guide its implementation.

Mr. Boadi added that “No Borders,” a sequel to the film “Omo Ghana,” aims to deepen conversations on migration and Pan-African identity while countering xenophobic narratives through a human-centred perspective on Ghana-Nigeria relations.

Source: GNA